VideoHow to check a video against your brand guidelines
Six areas to review, a checklist you can copy, and how to run the check on every cut before sign-off.
Blogs & Insights
Practical guides for marketing teams, agencies and editors on keeping video on-brand, from writing brand guidelines to review checklists, approval workflows and versioning.
Video
InsightsBrand consistency in video: a guide for marketing teams
What brand consistency in video means, what inconsistency costs, and how to keep every video on-brand as volume grows.
InsightsVideo approval workflow: how marketing teams get sign-off faster
How to decide who reviews what, in what order and by when, so video sign-off stops stalling.
InsightsClient video approvals: a guide for agencies and freelance editors
How agencies and freelance editors can close the gaps that lead to extra rounds, from the first call to final delivery.
InspirationHow to create brand guidelines for video
What the video section of your brand book should cover, with example rules you can adapt.
VideoVideo versioning: keeping every cut, format and market on-brand
How to keep every cutdown, aspect ratio and market version accurate and on-brand, starting from a locked master.
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